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 State Recipes from the Living Well Book
TexasTexas Fajitas with Julie's Pico De GalloBeef is What's for Dinner in Texas! Whether you grill it, broil it, or stir fry it, nutrient-rich lean beef is a complete recipe for better health supplying more than 10 essential nutrients, including lean protein, B vitamins, phosphorus, zinc, selenium, and iron as well as great taste. Check out the Texas Beef Council website www. txbeef. org for more absolutely mouthwatering recipes for beef, nutrition facts about beef, and information about the Texas beef industry. |
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Living Well Campaign Materials
In September 2003 at Galaxy II in Salt Lake City, four Marketing Awards were given for states that had used the Living Well television PSAs in creative ways. Those awards went to Georgia, North Dakota, Pennsylvania, and Wisconsin.
Also at Galaxy, each state received a CD with several new promotional pieces. They include 2 magazine ads, 3 newspaper ads in 3 sizes, bus placards, a digital movie theater ad, and the living well logo in color and black and white. Use these materials - and your creativity - to market Living Well in many different ways in your state. Once again we are targeting January through March as the time period for television PSAs to be aired. Please ask your television stations to air them during the first three months of 2004. You are also encouraged to work with local radio stations to produce radio PSAs to be aired during that time. (For suggested scripts, click below.) The Living Well website ( LearningAndLivingWell.org) has information by subject matter on successful Extension education programs from around the country.
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